Whether you want to open a new store or spruce up your existing one, you can use many tricks. For example, you can consider the layout of the store and some advice from professional shopfitters. Have you ever walked into a store and felt like it was cluttered? We have! This blog post will discuss some of our favorite shopfitting ideas for retail stores by discussing what not to do to make your store more inviting.
Create a Welcoming Entrance
One of the most important things you can do is make sure your store has a clean and inviting entrance. As soon as people walk into your store, they will immediately feel comfortable or uncomfortable. You want it to be the former! A good way for this to happen is by having clear paths, so customers can find where they are going without running into any obstacles. Make sure that the lighting is also bright and welcoming, as this will set the tone for the rest of your store.
Provide a Place for Customers to Sit Down With a Drink or Snack
Another way to make customers feel comfortable is by providing a place to sit down. It can be either in the form of a bench or some chairs near the entrance of your store or even inside if you have enough space. Offering drinks and snacks are also a great way to keep customers in your store longer and may lead to them buying more items.
Keep Your Displays Fresh and Updated
One of the best ways to keep your store looking new is updating your displays regularly. It can be as simple as changing the merchandise you are selling or rearranging the items on your shelves. Not only will this make your store look more appealing to customers, but it will also help to promote new products. If you have any space, be sure to fill it up with other products you are selling to attract customers who may have been walking to your store without knowing what was inside!
Have Someone Greet Customers as They Enter the Store
One of the best ways to help customers feel comfortable in your store is by having someone greet them as they walk through the threshold. Whether a cashier or just an employee who works there, this person will set the tone for other employees and let people know that their needs are essential. If you have any questions or concerns, this is the perfect opportunity to ask them!
As a bottom line, you should make sure to keep your store clean and organized at all times! It will help customers feel comfortable and make them want to come back again. If you are looking for more shopfitting ideas, be sure to check out our other blog posts! Thanks for reading!